Award Winning Packaging That Redefines Presentation
Great packaging tells a story before the product is ever opened. That’s exactly what Smoking Goose did with their bold new deli packaging. They worked with Printing Partners from Indianapolis.
This bold black-and-white box has a foil-stamped gold goose. It caught the industry’s attention and won Smoking Goose the 2025 NexGen Deli Innovation Award.
Precision Printing Meets Culinary Craftsmanship
Smoking Goose has built its reputation on craftsmanship—handmaking charcuterie with care, integrity, and imagination. For their packaging, they wanted that same spirit to shine through.
Printing Partners executed the design with G7® Master Colorspace precision and ISO 9001:2015-certified workflows, ensuring deep blacks, clean whites, and a flawless gold foil finish that elevates the product to premium shelf appeal.
The result wasn’t just packaging—it was an experience.
The Challenge: Limited Runs, Unlimited Thinking
After the initial award-winning production, Smoking Goose requested a short run of limited-edition boxes for special offerings. However, large 12-pack boxes were too costly for such a small quantity.
That’s when Printing Partners stepped in with a solution:
Instead of printing more 12-packs, the team redesigned the individual boxes. This kept the brand’s style and let customers take home the same iconic look.
This method maintained the visual impact while reducing waste. It is a great example of solution-based printing that offers creativity without compromise.
Shop the Award-Winning Taste
You can experience Smoking Goose’s handcrafted meats and see their award winning packaging up close by visiting shop.smokinggoose.com.
Printing Partners is proud to support local makers who share our passion for quality, innovation, and craft. Together, we’re proving that the best packaging not only protects what’s inside—it reflects the excellence within.
Learn more about the NexGen Deli Innovation Awards at Deli Business.