COLOR MATCHING

Why are color standards important? A brand’s color becomes its calling card, creating associations and expectations, triggering mental images and memories. Studies show that the right color can increase brand recognition by up to 87%. In product development, the right color is the differentiating factor that can stop someone in their tracks and capture their attention. It is also the …

BLEED

Bleed is extra art that extends beyond your finished size. Bleeds must extend at least 0.125 inches past the intended cut line to allow for slight misregistration in cutting or finishing. If we are producing a large item like a banner the image or color must extend 1 inch past the finished edge. If you have questions on how much …

PANTONE MATCHING SYSTEM

Why are color standards important? A brand’s color becomes its calling card, creating associations and expectations, triggering mental images and memories. Studies show that the right color can increase brand recognition by up to 87%. In product development, the right color is the differentiating factor that can stop someone in their tracks and capture their attention. It is also the …

Layout Guides

Layout Guides for you to download and use. Below is a collection of PDF files that show you how to set up a particluar layout. Items such as: Accordian Folds, Roll Folds, No 9 Remittance Envelopes, etc. We will be adding to this section as clients request different guides, so check back on occasion.

Paper Types Explained

When you are choosing a paper for your project, what do all the paper terms mean? Hopefully this information helps take some of the mystery out of selecting paper. The best advice we can give is to look at the swatch books and make several choices. Then ask your salesperson for larger samples. You can feel the weight and texture …

QR Codes, PURLs & GURLs

Quick Response (QR) Codes are barcodes that contain various types of information and can be read by smartphones using a barcode reader app. While they are used for many purposes, the most common uses are: • To connect print items to digital resources by linking to landing pages, websites or social media • To store information (messages, contact info, etc.) …

Partners Guide

This is a comprehensive guide that can help explain everything we do in PDF format. [– Download our Partners Guide –]

Variable Printing Guide

A downloadable PDF guide to preparing variable printing jobs. [– Download our variable printing guide –]

Creating Die Files

A quick guide to assist you in the creation of die files for foil stamping or die cutting. [– Download our die guide –]