The Comprehensive Guide to Indicia in Bulk Mailing

Navigating the complexities of bulk mailing can be daunting, especially in managing postage costs. One often-overlooked solution is the use of indicia. This guide explains what indicia is, its benefits, and why businesses should consider using a professional mail house like Printing Partners.

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What is Indicia?

Indicia is a pre-printed marking that serves as a substitute for traditional postage stamps. It indicates that the sender has prepaid the postage and is authorized to use this form of mailing. To get your company or organization started with bulk mailing, this USPS guide is a valuable resource.

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The photo above shows the four most common types of indicia: Nonprofit, First Class, Presort First Class, and Presort Standard. To ensure your indicia meets official design requirements, consult the USPS Permit Design guidelines.

Check Out Current Rates for Various Permit Categories

Curious about the cost implications of using these distinct indicia options? Find up-to-date pricing details on our Mailing Service page. Stay in the know and make savvy choices for all your bulk mailing projects.

Why Use Indicia Over Other Options?

Indicia

Example of Indica on an envelope

Pros:

  • Cost-effective for bulk mailing
  • Streamlines operations
  • No need for individual stamps

Cons:

  • Requires a minimum of 200 pieces
  • Best managed by a professional mail house like Printing Partners
  • Requires an endorsement line and Intelligent Mail Barcode (IMb)

Stamps

Example of Stamp on an envelope

Pros:

  • Easy to use
  • No minimum quantity
  • No need for an endorsement line or Intelligent Mail Barcode (IMb)

Cons:

  • Time-consuming for bulk mail
  • Costlier than other options

Precanceled Stamps

Example of Precanceled Stamp on an envelope

Pros:

  • Lower cost than regular stamps
  • Good for smaller bulk mailings
  • Better postage rates with an endorsement line and Intelligent Mail Barcode

Cons:

  • Requires USPS approval
  • Not suitable for large volumes

Metered Mail

Example of Metered Mail mark on an envelope

Pros:

  • Convenient for varying mail volumes
  • Automated process
  • No need for an endorsement line or Intelligent Mail Barcode (IMb)

Cons:

  • Initial cost of meter
  • Ongoing rental fees

How Does a Postal Permit Imprint Work?

The top-right corner of the piece of mail contains the postal permit. It contains important information such as the permit number, service type, and ZIP code.

The Financial Benefits of Using a Prepaid Postage Mark

Postage Savings

Potential Savings

Consider a business sending out 1,000 pieces of mail. Using ordinary stamps would amount to $660. However, using presort standard rates with a Prepaid Postage Mark could bring the cost down to between $326 and $381. This could result in a possible savings of as much as $334 per mail-out.

Can You Implement a Bulk Mail Imprint Yourself?

While it may seem straightforward, it's advisable to use a professional mail house like Printing Partners. We have a strong relationship with the postal service and handle mailing operations daily, ensuring both cost-effectiveness and compliance.

Using Your Own Permit vs. Printing Partners' Permit

If you don't have your own mailing permit, you can mail under Printing Partners' permit number. However, you must provide the postage amount at the time of mailing. If you already have a permit number, the funds will need to be available in that account when we mail your piece.

Conclusion

Indicia offers a cost-effective and efficient solution for businesses engaged in bulk mailing. However, to maximize these benefits, we recommend using a professional mail house like Printing Partners. With our expertise and strong relationship with the postal service, we can help you navigate the complexities of bulk mailing.