Why Print Shines in the Digital Age:
Research-Backed Insights
Written June 2, 2025
By Kraig Downham, Marketing Director, Printing Partners
In today’s rapidly evolving digital landscape, print marketing continues to hold remarkable relevance and effectiveness. At Printing Partners, we understand the unique strengths of print media, supported by compelling research and real-world results. Discover why integrating print into your marketing strategy can significantly enhance your overall effectiveness.
Print Engages Audiences and Inspires Immediate Action
- Strong Engagement: According to research by SeQuel Response, 72% of U.S. consumers engage with direct mail weekly or daily, ensuring consistent audience connection.
- Prompt Action: USPS studies indicate that 62% of direct mail recipients take action within one week, providing quick and measurable results.
- Lasting Impressions: Postalytics highlights that direct mail remains in homes for an average of 17 days, prolonging your brand’s visibility.
Building Trust and Enhancing Memorability
Trusted Medium:
Print advertising is trusted by 82% of consumers, significantly enhancing brand credibility and customer confidence.
Better Recall:
A Temple University study shows consumers are 70% more likely to recall print content compared to digital ads, boosting campaign effectiveness.
Reaching Diverse and Offline Audiences
- Offline Reach: With 37% of the global population offline (ITU), print media provides an unmatched ability to reach audiences without internet access.
- Cross-Generational Appeal: 62% of Millennials and Gen Z actively read direct mail, underscoring print’s broad demographic appeal.
Sustainability in Print
- Renewable Resources: Sustainable forestry initiatives ensure trees are replanted at rates up to four times the harvest rate, making print a responsible and renewable resource.
- Eco-Friendly Digital Printing: Digital printing methods are energy-efficient and environmentally friendly, aligning print solutions with sustainability goals.
Innovations: Integrating Print and Digital
- Enhanced Multi-Channel Results: Combining print and digital marketing efforts can boost overall response rates by up to 28%.
- Advanced Personalization: Techniques such as variable data printing and innovative eco-friendly paper-based packaging solutions allow highly customized, sustainable campaigns.
Why Choose Printing Partners?
At Printing Partners, we specialize in leveraging print’s unique advantages to amplify your brand’s impact. Our commitment includes:
- High-quality, reliable printing
- Sustainable printing practices
- Customization through innovative technology
Whether your goals include enhancing direct mail responses, creating memorable print materials, or implementing sustainable packaging, our team is ready to help.
Contact Printing Partners today to discover how we can help elevate your brand with powerful, research-backed print solutions.
About the Author
Kraig Downham is the Marketing Director at Printing Partners, a key player in offset commercial printing. Since 2005, he has contributed to marketing, design, and technology at Printing Partners. As a color expert, Kraig ensures high-quality prints. His work ethic and dedication come from a 10-year journey with 4-H. Learn more about Kraig’s work at Printing Partners.
- Article Written June 2, 2025