Why are color standards important?
A brand’s color becomes its calling card, creating associations and expectations, triggering mental images and memories. Studies show that the right color can increase brand recognition by up to 87%.
In product development, the right color is the differentiating factor that can stop someone in their tracks and capture their attention. It is also the most important design element for reflecting mood and style. The right color can sell products and ideas more effectively by 50-85%.