Technology is changing not only how we communicate, but also what and how we print.

While digital printing allows us to economically print smaller quantities, technology is transforming digital printing into a powerful marketing tool by allowing us to customize each individual printed piece with variable printing.

As digital technology has improved, quality and flexibility has increased. Paper options and image quality now match those of traditional offset presses. At Printing Partners, we’ve invested in the best digital printing solutions available to provide the best solution for almost any printing need.

Marketers can leverage their knowledge of their clients and prospects to target their marketing more effectively. They do this by tailoring their offers and messaging to be as relevant and appealing as possible to each individual in their audience.

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Digital Printing has never looked so good!

With our Kodak NexPress ZX3300, images and solids look better than ever before. Kodak has added a new Light Black toner to the CMYK mix. This produces even better images and flawless solids. You have to see this to believe it.

Jobs best suited for Digital Printing:

• Mailers where the addresses are printed directly on the piece
• Pieces that utilize raised dimensional ink
• Collated jobs that use multiple paper stocks
• Jobs with variable printing
• Static, short-run printing
• Small quantity with no variable information
• White ink
• Short-run 4-color envelopes

Benefits of Digital Printing

• Quick turnaround
• Eliminates the need to store unused pieces
• Reduces waste through obsolescence
• Reduces finishing time with the ability to collate multiple documents using up to three different paper stocks

Variable Printing

We can produce individually unique, customized pieces seamlessly with a single setup. This requires a database (usually an Excel document) that dictates which information is printed on each piece. The amount of customization available depends on the amount of information within the database. Variable data can be as simple as including someone’s name in a salutation or as complex as inserting custom messaging, changing photos or even entire layouts. Alternatively, custom information can also be imprinted onto pre-printed shells, allowing you to reap the benefits of both digital and conventional printing. This flexibility allows your message to be tailored to each individual in your audience.

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