COLOR MATCHING

Why are color standards important? A brand’s color becomes its calling card, creating associations and expectations, triggering mental images and memories. Studies show that the right color can increase brand recognition by up to 87%. In product development, the right color is the differentiating factor that can stop someone in their tracks and capture their attention. It is also the …

PANTONE MATCHING SYSTEM

What is it? The Pantone Color System, or PMS, is a standardized color matching system, used worldwide to help help printers and designers maintain color consistency, without having to contact each other to determine a certain color makeup. How does it work? Pantone colors are described by their number, for example, PMS 205 is pink. There are over 1,000 colors …