COLOR MATCHING

Why are color standards important? A brand’s color becomes its calling card, creating associations and expectations, triggering mental images and memories. Studies show that the right color can increase brand recognition by up to 87%. In product development, the right color is the differentiating factor that can stop someone in their tracks and capture their attention. It is also the …

PANTONE MATCHING SYSTEM

Why are color standards important? A brand’s color becomes its calling card, creating associations and expectations, triggering mental images and memories. Studies show that the right color can increase brand recognition by up to 87%. In product development, the right color is the differentiating factor that can stop someone in their tracks and capture their attention. It is also the …