The only way to be sure your marketing dollars aren’t wasted is to track the interactions consumers have with your messages.
After sending an Email blast, you will be supplied with a report that includes information about how many messages were:
- Clicked on
- Unsubscribed from
- And more!
Direct mail can be tracked through the postal system to see which pieces were successfully delivered and which were not.
If you include a PURL & GURL or QR code on a printed piece, you will be supplied
with a report that includes information like:
- how many visited your site
- which pages they visited
- what they clicked on during their visit
- whether or not they ultimately made a purchase from your site
- and more!