Our machines excel in digital printing, both variable and static. They provide the ability to print only what is necessary, eliminating the storage of unused pieces. We are capable of specifically targeting a group or individuals with a personal message.

These are not presses; they are marketing engines that can help you drive your message to clients with dynamic information. We have options to produce your information in different languages and variable images or layouts. All of this can be accomplished simultaneously in a single press run. This eliminates unwanted and often unused dated material sitting on a shelf.

If you don’t need a one-to-one marketing brochure, we also offer excellent short-run digital capabilities. This provides all the beauty of 4-color or black and white printing without the conventional large run quantities.

The Xerox Nuvera 120 produces high-quality black and white images with excellent solids and screens from digital files. It is ideally suited for print-on-demand.

The Xerox DocuColor 5000 digital press produces incredible color on stocks as heavy as 100# enamel cover.

The digital NexPress SE3000 produces high-quality variable data pieces with excellent image quality and color coverage in a completely digital environment. It is ideally suited for short-run one-to-one marketing.

Static, short-run printing
Small quantity, with no variable information

• Fast turnaround times
• A print-on-demand strategy eliminates document storage costs, and waste through obsolescence
• Electronically collate multiple documents, using up to three paper stocks in each document, eliminating several finishing steps

Variable information printing
With digital technology, we can imprint variable information on preprinted shells or we can create an entire piece in color or black and white. Variable printing requires a database. The amount of information in the database dictates the amount of personalization available. With enough detail you can tailor a unique selling proposition or appeal for every person in your database. Variable information printing is about making it personal and making it count.

If you would like more information on how to prepare your art or database files for variable printing, you can download our Variable Printing Guidelines sheet from our Resource Area.

Variable printing can be broken into 5 separate categories:

Version printing — Common design and layout with some unique content and language changes.

• Effective and relevant print communication
• Documents can be divided into distinct versions that provide specific language requirements
• Common corporate standard is applicable with local dealer or distributor branding
• Increases participation and response rates

Personalized printing — Seamlessly integrate the recipient’s name and/or address into the copy, producing a unique document for each recipient.

• Faster, easier and more efficient production of direct mail program
• Encourages a stronger customer/user/member relationship
• Database information can be easily incorporated into page layout or graphic design

Customized printing — Personalized application that also contains image changes to make the message more relevant.

• Customize graphic content for the individual recipient
• Print all static and variable data in one pass
• Allows individuals to receive smaller, more relevant and timely materials, tailored to their needs and interests

Transactional printing — Include financial and other applications that incorporate personalized and custom content along with data-driven graphs and charts.

• Produces dynamically data-driven color graphics for high-value communications and high-net-worth customers

Fully customized printing — complex, personalized and customized print pieces that incorporate variable images, text, graphics and layouts.

• True one-to-one communication
• Individuals receive highly relevant, timely print information tailored completely to their needs and interests