American Pianists Association

Indy Jazz Fest stationery

Design: Modification of an existing design

Following the acquisition of Indy Jazz Fest, the American Pianists Association wanted a stationery package that got people's attention. This design incorporated all of the necessary graphic components and wrapped it in a bold yellow envelope.

Production notes: Letterhead and envelopes for Indy Jazz Fest were ganged to run on a single signature to reduce set-up cost. Following printing, the flat sheets were converted into #10 envelopes to create the bleed effect on the front of the envelope. Four-color process with heavy coverage was achieved on a 5-color Heidelberg using 60# Cougar Opaque smooth white stock.