Earlybird Renewal campaign

Design: Shawn Ring, Printing Partners

The goal of EarlyBird Renewal was to convince the majority of subscribers to renew their season tickets at the beginning of the renewal period. The campaign used a combination of offers that were presented in letters and reminder post cards.

Production notes: All of the pieces in the EarlyBird Renewal campaign were printed on a 2-color Heidelberg Quickmaster on Cougar Opaque natural stock. Variable information, including name, address and subscription information were imprinted using a Xerox DocuTech 6115.

Each of the mailings was automated allowing bar coding for enhanced deliverability and lower postage rates.