Professional solutions with the digital NexPress

The digital NexPress prints offset-quality with variable information in a digital environment. Its excellent image quality and color make it ideally suited for short-run one-to-one marketing.

NexPress

NexPress
Print speed: Up to 4200 sheets per hour (8.5 x 11)
Resolution: 600 dpi
Maximum sheet size: 14 x 20 (356 x 508mm)
Minimum sheet size: 11 x 7.9 (279 x 200mm)
Maximum image area: 13 x 19 (330 x 482mm)
Maximum stock weight: 130# cover
Minimum stock weight: 16# bond, uncoated; 20# bond, coated
Perfector*: Yes
Coated stock: Yes

The NexPress excels in digital printing, both variable and static. It gives you the ability to print only what you need, eliminating the storage of unused pieces, and gives you the option to specifically target a group or individuals with a personal message.

This is not a press; it's a marketing engine. It drives your message to your clients with dynamic information. That information can be in the form of printed words, or different languages, images, or layouts. All of this can be accomplished at one time, in one press run. This eliminates unwanted and often unused dated material sitting on a shelf.

By targeting clients with selected information your message will be more direct and the potential for a positive response is greater.

If you don't need a one-to-one marketing brochure, this press also has excellent short-run digital capabilities. You get the beauty of 4-color offset printing without the set-up cost.

Static, short-run printing — Small quantity, with no variable information

• Fast turnaround times.
• A print-on-demand strategy eliminates document storage costs, and "waste through obsolescence"
• Electronically collate multiple documents, using up to three paper stocks in each document, eliminating several finishing steps

Version printing — Common design and layout with some unique content and language changes.

• Effective and relevant print communication
• Documents can be versioned for specific language requirements
• Common corporate standard can be applied with local dealer or distributor branding
• Increases participation and response rates

Personalized printing — Seamlessly integrate the recipient's name and/or address into the copy, producing a unique document for each recipient.

• Faster, easier and more efficient production of direct mail program
• Encourages a stronger customer/user/member relationship
• Database information can be easily incorporated into page layout or graphic design

Customized printing — Personalized application that also contains image changes to make the message more relevant.

• Customize graphic content for the individual recipient
• Print all static and variable data in one pass
• Allows individuals to receive smaller, more relevant and timely materials, tailored to their needs and interests

Transactional printing — Include financial and other applications that incorporate personalized and custom content plus "data-driven" graphs and charts.

• Produces dynamically data-driven color graphics for high-value communications and high-net-worth customers

Fully customized printing — complex personalized and customized print pieces that incorporate variable images, text, graphics and layouts.

• True one-to-one communication
• Individuals receive highly relevant, timely print information tailored completely to their needs and interests

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Useful Information

NexPress Specifications

What is Variable Printing?

Understanding the Trends

Variable Printing — Start Me Up!

Variable Printing Adds Value

Target Marketing: One-to-One and Customizing

Additional Reading

The Challenges of Variable Printing

A Cynics View of Response Rates

Frequently Asked Questions About Databases

Variable Printing Glossary

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