Digital

Prepress

Proofing

Offset

NexPress

Letterpress

Finishing

Mailing

Professional solutions with digital printing

Digital printing uses cutting-edge technology to deliver high-quality black and white and color printing in a digital environment.

The Xerox Nuvera 120 produces high-quality black and white images with excellent solids and screens from digital files. It is ideally suited for print-on-demand.

The Xerox DocuColor 5000 digital press produces incredible color on stocks as heavy as 100# enamel cover.

The power of color is enormous. It grabs — and holds — attention. It stirs emotions and captures imaginations. Color expresses attitude, punctuates key messages and inspires action.

Studies also show that the use of color in documents improves awareness and comprehension up to 80 percent. Color can sell ideas up to 88 percent better. It can get invoices paid up to 30 percent faster, speed learning and recall from 55 to 78 percent.

Variable information printing

Variable information printing is about making it personal and making it count. With digital technology, we can imprint variable information on preprinted shells, or we can create an entire piece in either black and white or color.

Variable information printing falls into two main categories:

Transactional printing
Examples of transactional printing include billing statements. The printing is done by extracting information from a database and imprinting on preprinted shells.

One-to-one marketing
Variable information printing allows you to send a personalized message to each person on your mailing list. It requires that you have a database with enough detail to allow you to tailor a unique selling proposition, or appeal, to each person in your database.

The variable information can include the mailing address and bar code, so addressing is integrated into the printing process.